For those website owners who want to grow their visibility through content, understanding SEO copywriting/ content writing is the right place to start.
So before I share tips for SEO content writing let’s quickly see, what is SEO copywriting?
What Is SEO Content writing?
SEO content writing includes creating content with the goal of ranking in search engines for relevant keywords.
SEO copywriting is not only meant for the articles or the post you want rank,
but it can be similarly applied to the homepage, products pages or even on your profiles on review sites.
If done well, SEO copywriting can even increase the number of keywords that your content ranks for.
The best content will always be created with users in mind.
This simple line actually has answer to questions like-
How to create content that ranks?
How to write SEO friendly content?
And many more like this.
But to make it clear I have broken this down in a few simple steps that you can easily
follow and apply when you are writing the content.
Here are some SEO content writing tips for creating
content that is loved by both users and search engines:
Keyword research and targeting
Keyword research is the foundation of the SEO content writing process.
Before you start writing, you should have a clear keyword target in mind.
You might be excited to use keywords that have higher search volume,
but it is actually not advisable to target keywords with higher search volumes.
As they are often the most competitive keywords.
And if your website is new and haven’t yet build the authority than there are higher chances that your website will not rank for those keywords.
So, how to choose the right keywords for which your content can rank?
This is what you are thinking? Right!
Okay wait!I have something to tell you about this.
Choose keywords with high search volume but low keyword difficulty score.
Use Long- tail keywords which clearly identify the search intent of the user/audience.
Using these tips can help you rank your content quickly and start driving clicks and traffic to your website.
Understand And Write For Search Intent
Understanding users and their intent is the most important element when writing content for SEO.
Search intent is often divided into four categories:
Along with the keywords it is also important to specify the intent for which you want to write and rank your content.
The search intent of your target keyword determines what type of content you should create.
For instance if the user makes the query with transactional keywords,
search engines will show product or service pages that the user wants to buy.
So, if your service or products page is not targeting the intent then you might lose a good amount of opportunity to show up in the results.
And for informational queries, search engines will show blogs, how-to articles, and other such resources which could provide information.
In writing SEO friendly content if you understand your audience and
their intent then it’s more than half of the battle done.
Explore Your Topic In-depth
Although content length is not a ranking factor, but a content that provides in depth information about a topic is more likely to be ranked.
It is not about the length of the article but the content which is detailed enough to cover and include all points, topics and subtopics that should make it useful for the audience.
So do your best to do in- depth research and explore the topic.
You can take help of keyword research tools to find the subtopics that are related to the keyword you are targeting in a content.
Use Secondary and LSI Keywords
Secondary keywords are closely related to the topic and help in adding more details to the topic.
LSI keywords are synonyms of the primary keywords.
Their meaning and intent are the same.
Adding targeted keywords in the heading and content is recommended,
as it helps in providing a signal about the relevance of the content to the users query.
But adding the targeted keyword all over the content is not a good idea.
In Fact there is a term for this called “keyword stuffing”.
Which is considered as a bad SEO practice.
And to avoid keyword stuffing you can use secondary and LSI keywords.
It will help in providing a signal to the search engine about the relevance of the content without keyword stuffing .
Avoid Using Long Sentences, Long Paragraphs,
And Difficult Vocabulary
Your content should be easily understood by the different users.
As you know nowadays most searches happen on the mobiles and
also users just skim( look through ) to find if there is something for them.
Use short sentences and paragraphs to improve the reading experience.
Similarly, using difficult words(vocabulary) make it look academic and sometimes difficult to be understood.
Try to pick up the words from everyday language.
So basically the idea is to keep the language simple and easily understood by the variety of users.
Keep Quality And Relevance Over Everything Else
Google wants to rank quality and relevant content for its users.
But what to consider while deciding the quality and relevancy?
So, I have a list of some elements that you can consider while creating content:
- Detailed and in- depth content
- Plagiarism free( not copied )
- Load time
- Quality and authority of referring domain
- Expertise in your field and Domain authority(which will come with time, but are considered a quality factor)
Do your best to meet these signals, and Google is more likely to see your website as high-quality.
Include Relevant Links With Relevant Anchor Text
Your internal and external links, as well as the anchor text of those links, are also important quality signals to search engines.
Make sure you link to relevant, authoritative sources.
Also, make sure you utilize anchor text best practices:
- Anchor text should be relevant to the destination page.
- Avoid generic anchor text (e.g. “click here”).
- Use relevant anchor text as much as possible.
Make Your Content Easy To Navigate
Features like a table of contents and jumplinks (link to directly go to the particular segment of the content) make your content more user-friendly.
This is particularly true for longer articles or resource pages.
Crawlers like to see these navigational elements on the page that improve user experience.
Optimize And Test Your Meta Tags
It is important to write and optimize the title so that crawlers can understand the content and to make users click it.
But most of the time we just put the title and forget about it.
But I think it should be optimized looking at the statistics.
For instance your content is on page one but still has a low click through rate, then try to change the title and description and observe the statistics again.
Revise And Update
Over time, your content will eventually become outdated.
New information may become available, keywords may grow more competitive, links may break, and more.
So make sure to revisit old or underperforming content to see if more attention is needed.
Your most important content assets should be updated at least once a year, particularly if they are discussing industry trends or analysis.
Analyze The Top-Ranking Content
Looking at the content that is already ranking on page one is a good way to take inspiration about the structure of the content.
How long is the content?
What are the page titles and meta descriptions that are making the audience click?
The goal here is not to create a copy of your competitors, but to better understand what content, authority, and page experience signals that Google crawlers are responding to.
The fact is that SEO content writing/copywriting doesn’t end after
the content is published.
The algorithms and audience keep evolving and so your content needs to be updated accordingly.
So, the idea is to increase the shelf life of the content so that it maintains to rank for the targeted keywords for a long time.
Include these tips in your content and see the change.
If you have any tips on SEO content writing please do mention in the comment section.
I would love to add them in my content writing.