Email marketing is an immensely powerful tool for getting messages directly to your audience, clients and prospects.

 

And is also that provides highest ROI among the all marketing channels.

 

Email marketing is an immensely powerful tool for getting messages directly to your audience, clients and prospects.

 

It strengthens the relationships and keeps reminding your audience or clients/customers to reach out to you.

 

So, let’s discuss how you can improve your efforts and make your email campaign provide you the kind of returns it is known for.

 

 

Here are  the 7 tips to make your email campaigns successful

 

1. Your emails need to come from a real person

 

I don’t know about you, but I like to read emails from real people.

 

And I have observed there are many like me when it comes to opening and reading emails.

 

Change your sending address from info@companyname.com or other general use email address to a person’s name and you’ll improve deliverability and increase open rates.

 

If possible add the picture of the person who is representing that communication instead of the logo.

 

People can build relationships with the people, not with the companies.

 

And it is the fact of the new age.

 

Ultimately, this personal connection will make your emails more influential in your subscribers decision-making to buy products and services.

 

Keep subject lines simple and natural.

 

 

2. You should avoid using clickbait subject lines 

 

Adding clickbait subject lines can make your email look like typical marketing emails that tricks the audience to click the email and are the ones that ruin the trust and credibility. 

 

Instead, you should generally opt for short and straightforward subject lines and add elements that makes your audience curious.

 

You can bring curiosity in your audience by sending an email that has something valuable inside and stating in the subject line what you’re going to get by opening.

 

You should try to make it as if you are writing to your friend where the subject line tells precisely what is inside and why it’s crucial to open it and the email body is clear and written in straightforward language.

 

When you write your subject line or email, think like you’re sending a single email to one specific person, not thousands of people.

 

 

3. Focus on making your email body valuable and interesting

 

 

Whether a copy should be long or short is the topic of debate and discussion.

Though it’s a fact that with a lot of distraction around humans average attention time has reduced to just 8 seconds.

 

But I believe if there is something valuable and helping your audience to grow or is taking them to their desired state, then they would definitely read a long copy.

 

And even if a copy is short which can be read in a minute or two but is of no use to the reader then they would not read it.

 

If some communication requires 200 words , the actual length of that copy or article should be 200 words.

 

And if something can be explained with more that 1000 or even 2000 words that it should be that long.

 

So to be precise no. of words doesn’t matter. The length of any copy should only be what it should be.

 

What and how you are communicating is what makes a copy an interesting and different one, Right!

 

 

And to make the copy clear, readable and more and helpful to your audience you can use 

the following tips:

 

Use lists and bullet points: 

A lot of information can be given using the bullet points by using minimal words and people also like information in the form of pointers as it’s very convenient to read the points and they can easily figure out what they are looking for.

 

Divide the content into sections:

It’s okay to write long copies, but I would recommend using small sections in that, where each section could be of around 120- 150 words.

 

This makes it easy for your audience to quickly scan and read only the sections that interest them without having to dig harder into the text to find what they need.

 

 

4. Encourage action

 

Your content should be actionable, don’t just make a copy that looks like a typical lecture which does not actually lead us anywhere.

 

Think about what tips or tricks can you provide your readers that they can try right now?

 

You should share your mistakes and suggest one to two ways to try what you have explained right after they finish reading.

 

You can give them some action to perform and ask them to reply back to you.

 

This simple strategy builds a sense of value and confidence in you.

 

 

5. Don’t build suspense in your emails

 

 

There is no reason to build suspense in your emails.

 

Get straight to the point and fill in details as necessary later.

 

Ideally you should tell them what your are going to tell them in the first paragraph of the email copy.

 

 

5. Sell them something

 

Every time selling terrifies most people.

 

 But, the reality is that buying and selling is a center of work and life. 

 

When people subscribe to your email list, they know that at some point, you are going to ask for a little reciprocity for your  value you have added to their life.

 

In many cases, they probably subscribed because they are looking for a solution, and they trust and value your opinion.

 

Your email list should be a great resource to help them buy a solution and also to help you sell your solution.

 

 

 

6. Define your desired outcome and use the appropriate email

campaign strategy

 

 

Every marketing campaigns should start with an objective.

 

Email is a highly versatile marketing tool, so clarity of purpose becomes important.

 

For instance drip emails are used to nurture the people on the list and lead them to the bottom of the sales funnel.

 

A welcome campaign is to make your audience who recently subscribed to your list feel comfortable and have a sense of belonging.

 

Newsletters are used for long-term audience retention and lead nurturing campaigns.

 

You should first decide the end result you want from the list and then decide the email strategy about the campaigns and their frequency.

 

These simple steps will improve the performance of your email campaigns.

 

 

 

As you have come along a long way till here I have some additional tips for you

 

  • Make your audience expect emails from you. Which can be done by scheduling and determining the frequency.
  • Have only one CTA (call to action button)
  • Remove all the noise. Take out social media icons and avoid asking them to do more than one thing.

 

 

Use these tips in your upcoming campaign and let me know how it worked for you.

 

Cheers

Nikita